The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, has announced the 2012 theme for the Rodeo Drive Concours d´Elegance – "THE BRITISH ARE COMING!" Aston Martin will be this years featured marque. Gearys Beverly Hills will be the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive in June 2012.
The annual Father's Day tradition features a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard Sunday, June 17.
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