Jersey Mike's in Beverly Hills to Raise Funds for Wreaths Across America

Jersey Mike's Subs, with a location at 279 South Beverly Drive in Beverly Hills, is joining forces with Jersey Mike’s restaurants from around the country to participate in an effort to raise money for Wreaths Across America, the non-profit organization that lays hundreds of thousands of remembrance wreaths at the headstones of the nation's veterans during the holiday season.

From Oct. 1 through Nov. 11, all Jersey Mike's stores throughout the nation will collect donations for Wreaths Across America.

Last year, Jersey Mike’s, along with its franchisees, employees and customers, raised $218,282. The money raised helped WAA lay more than 110,000 wreaths at Arlington National Cemetery on National Wreaths Across America Day on Dec. 14, 2013.

This year, Jersey Mike’s hopes to raise even more through a three-part initiative:

• Jersey Mike’s will feature a social “Giving Menu,” a takeoff on today’s popular dollar menus, and encourage fans and followers to share the WAA story via Facebook, Twitter and Instagram. Jersey Mike’s will donate $1 for each social action made, up to $25,000. Customers can tweet #givingmenu, upload a photo and tag it #givingmenu, share or tweet the giving menu or follow/like social media pages to receive the match.
• From Oct. 1 through Nov. 11, Jersey Mike’s will encourage customers to make a donation to WAA in all of its restaurants. $1-, $3-, and $5-tear sheets will be available at each counter to make donations easy.
• On Veterans Day weekend, Nov. 9 through 11, anyone who makes a donation to WAA at his or her local Jersey Mike’s will receive a free cookie as a thank you (think delicious David’s Cookie)!

“We are honored to participate in such an important initiative recognizing the men and women who have sacrificed their lives to protect our freedom,” said Peter Cancro, Jersey Mike's founder and CEO, in a statement.

Along with recognizing the sacrifices of the past and present, WAA counts educating children as one of the chief missions of its campaign. Each year many students make the annual trip to Arlington National Cemetery to participate in the wreath-laying ceremonies.

"It is so important that we teach our children about the heritage and history of our veterans so they understand it is because of these heroes that we are free," said Karen Worcester, executive director, Wreaths Across America. "We always talk about the importance of teaching by example and Jersey Mike's is doing just that through its participation with our program."

For more information on WAA, visits its website. For more information on Jersey Mike's, visit its website.