AKA Beverly Hills Now Offers Free Bikes to Hotel Guests

The new extended-stay hotel on Crescent Drive recently launched a fleet of four custom-branded Republic bicycles.

The AKA Beverly Hills has a branded fleet of four Republic bicycles it is now letting guests use free of charge. The bikes are white and feature an orange AKA logo on the carriage.

According Noel Hernandez, the general manager of the extended-stay hotel on Crescent Drive, the bikes rolled out a few weeks ago, after being assembled here locally. According to one of his staff members, no other downtown-area hotel has yet launched a similar program.

Hernandez told us that the idea originated in New York with AKA's marketing team. The Beverly Hills location, he said, is the first to try them out.  AKA's Washington, D.C. location is probably next.

Why was Beverly Hills AKAs choice for the first trial?

"We're such a walkable city," said Hernandez. "We wanted everyone to see that we are bikable too."

Beverly Hills Patch will be giving one a spin in the next day or two. So check back at the site for some video of that.

Mark Elliot May 10, 2013 at 04:52 PM
Kudos to AKA and Noel Hernandez for recognizing that Beverly Hills can be walkable AND bikeable. We're a beautifully-planned town that is well-positioned to take advantage of our renewed interest in non-motor travel and local commerce. There is much more that this city can do to encourage us to walk and ride, however, and it begins with safety. Over the past year, about 50 riders have been injured in Beverly Hills, and injured seriously enough to warrant a police report. A half-dozen were hits-and-run. And just last month, a raging motorist intentionally struck a cyclist and fled. He has not been caught. I support the AKA's effort because I know that things will begin to change quickly once a few tourists are injured too. I've posted ride-safe tips at http://betterbike.org/laws/ I hope that AKA visitors heed them.
Mark Elliot May 19, 2013 at 12:59 AM
We took the liberty of looking at bike injury crashes in the vicinity of the AKA Hotel over the past year and mapped the data. With four injuries just a block or so from the hotel, we sure hope these bikes come with a helment - and crash pads: http://betterbike.org/2013/05/we-hope-aka-hotel-bicycles-come-with-a-helmet/ Maybe AKA Hotel will pick up the phone and call the Transportation division and find out when we can expect road improvements around the hotel to make that pleasure trip safe. They're waiting for your call: 310-285-2500. Read more about the city's too-little, too-late efforts: http://betterbike.org/pilot/


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