is an unconventional candidate running a unique campaign for a seat on the Beverly Hills Unified School District Board of Education.
Out of four candidates competing for three seats on the Nov. 8 ballot, Hall is the only contender who has not taken out media ads. He isn’t holding evening meet-and-greet coffees, a Beverly Hills tradition, but rather morning coffee sessions from 9-11 a.m. every Monday until the election at Le Pain Quotidien.
“My money can be better spent than on ads and mailers,” Hall told Patch. “If I win, it may inspire more people to run for public office because they will realize they do not have to follow the same path [as other candidates].”
Relying on a network of established endorsers to spread the word about his credentials, Hall’s supporters include Mayor Barry Brucker, current board member Myra Lurie, former mayor and school board president Richard Stone, and former school board president Myra Demeter. He is also going door-to-door to introduce himself to voters.
Hall portrays himself as the candidate of change. His campaign motto is “A Breath of Fresh Air.” He said that being a relative newcomer to the city—he moved to Beverly Hills two years ago—will help him be an objective and calming voice on the school board. He is the only candidate without children currently in BHUSD schools, though his daughter did attend Beverly Hills High School.
“For too many years, members of the Board of Education have engaged in divisive political conflicts,” he said. “Let’s maintain harmony and civility while raising academic standards.”
Hall says his experience working in a variety of industries gives him a global perspective on how to raise education standards. An instructor at Otis College of Art and Design, he also works for Elevated Lab Press, which offers an online application that teaches middle school math. The app is available on iTunes and has been downloaded all over the world. Through his work at Elevated Labs, he has traveled to Asia and Europe to meet educators to learn about their teaching methods.
“We should be looking nationwide—if not worldwide—for educational models,” Hall said, noting that current students face tough competition for admission to elite colleges and jobs. He was inspired to run for office, he said at his campaign kickoff last month, when he saw BHHS students being turned down for admission to top colleges.
Hall does have a few things in common with his competitors: He is against the Metropolitan Transportation Authority’s possible under the city high school and promises closer oversight of bond spending.
For more information about Hall, visit his website or call him at 310-721-7334. Check back with Patch early next week for our final school board candidate profile on incumbent Brian Goldberg.
Editor's Note: This story has been edited to reflect that Lewis Hall holds morning meet-and-greets, and that he is going door-to-door to introduce himself to residents.