Politics & Government
City to Advertise on Beverly Hills Patch
The City Council OKs $10,000 for online ads publicizing events, initiatives and public meetings.
The City Council voted 4-1 Tuesday to start placing on Beverly Hills Patch that promote initiatives, public meetings and events.
The city will pay Patch Media Corp. $10,000 for ads on Beverly Hills Patch. The agreement starts Aug. 1 and ends March 31.
"Beverly Hills Patch has seen significant growth in readership," said Therese Kosterman, the city's media relations manager.
Find out what's happening in Beverly Hillswith free, real-time updates from Patch.
The ads will link to a page on the city's website that contains additional relevant information, Kosterman said.
Councilwoman Lili Bosse asked about tracking Beverly Hills Patch's web traffic to gauge the effectiveness of the city's Internet advertising.
Find out what's happening in Beverly Hillswith free, real-time updates from Patch.
Kosterman said Patch would provide the city with feedback on monthly traffic statistics for its ads on the website.
Vice Mayor John Mirisch cast the dissenting vote.
Based in New York City, Patch Media Corp. is a subsidiary of AOL Inc.
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