City to Advertise on Beverly Hills Patch

The City Council OKs $10,000 for online ads publicizing events, initiatives and public meetings.

The City Council voted 4-1 Tuesday to start placing on Beverly Hills Patch that promote initiatives, public meetings and events.

The city will pay Patch Media Corp. $10,000 for ads on Beverly Hills Patch. The agreement starts Aug. 1 and ends March 31.

"Beverly Hills Patch has seen significant growth in readership," said Therese Kosterman, the city's media relations manager.

The ads will link to a page on the city's website that contains additional relevant information, Kosterman said.

Councilwoman Lili Bosse asked about tracking Beverly Hills Patch's web traffic to gauge the effectiveness of the city's Internet advertising.

Kosterman said Patch would provide the city with feedback on monthly traffic statistics for its ads on the website.

Vice Mayor John Mirisch cast the dissenting vote.

Based in New York City, Patch Media Corp. is a subsidiary of AOL Inc.

Be sure to follow Beverly Hills Patch on Twitter and "Like" us on Facebook.

cutop August 03, 2012 at 10:40 PM
UPDATE: According to Wolfram Alpha, the Courier's website visits are dropping. Last month, it estimated the site's daily visits to be 5,700. Now the estimate is 5,600. Click the WolframAlpha link about for greater detail.
Marie Cunningham August 04, 2012 at 12:08 AM
Thank you for the encouragement Cutop!
Marie Cunningham August 04, 2012 at 12:13 AM
@cutop I can't disclose exact monthly totals. But perhaps I can answer one question: Has Beverly Hills Patch ever surpassed 40,000 UVs in a month? Absolutely.
cutop August 04, 2012 at 12:23 AM
Thank you for the info. I understand if you can't share more. Though it would be nice to know what the average amount of monthly UVs BH Patch has received in the past year or so... and if you've be seeing that number grow, by what percentage each month?
Marie Cunningham August 04, 2012 at 01:41 AM
@cutop Feel free to email me at mariec@patch.com. Best, Marie


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