City Council Amends Advertisement Spending

The City Council voted 3-1 Tuesday to amend its public notice and advertising spending by agreeing to one bid and two contracts with three local news sources. 

Vice Mayor John Mirisch was unable to attend the meeting and did not vote on the agenda item.

The Beverly Hills Courier was awarded the Fiscal Year 2012/13 bid for publication of the city's advertising and required notices "because of its more extensive distribution within the city," according to the item's staff report. 

"The bid governs not only legal notices and advertising but also covers all display advertising needs from other city departments in the same contract," the staff report read.

The Beverly Hills Weekly also applied for the bid, but ultimately signed a contract with the city for public notices and display advertising for the upcoming fiscal year, which starts July 1.

For online advertising, the city is entering into a contract with Beverly Hills Patch, which is to be presented for approval at the July 3 formal council meeting.

The council has directed a target spending amount for each of the three publications as follows:

• Beverly Hills Courier—not to exceed $60,000 
• Beverly Hills Weekly—not to exceed $50,000
• Beverly Hills Patch—not to exceed $10,000 

A reserve for additional advertising as needed up to $10,000 was also approved. 

The 60-50-10 division in spending was presented by Councilman Julian Gold at the June 7 study session. Councilman Barry Brucker proposed the $10,000 reserve at the same session.

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