Prominent Names in Interior Design Enlisted to Create Spirit of 1940’s Film Noir
Montage Beverly Hills has partnered with a host of influential names in the fields of interior design to create their Suite 100 concept, capturing the flavor of 1940’s Film Noir. As part of Beverly Hills’ 2014 Centennial celebration, Montage is one of the city’s five luxury hotels participating in the hospitality promotion created by the Beverly Hills Conference and Visitors Bureau. Each property is redecorating one of its suites in the spirit of a designated decade in the city’s rich history, transporting guests back in time.
Award-winning interior and furniture designer, Nina Petronzio, has taken the lead on the Montage project, capturing the sultry sophistication and mystique that was epitomized in the 1940’s by jaded detectives, femme fatales and smoky jazz clubs. “I wanted to create something more unexpected than a typical Hollywood Glamour theme,” said Petronzio. “Film Noir provides a feeling and sensibility that exudes mystique, allure and elegance, all prominent in the classic Hollywood crime dramas.”
“Nina Petronzio has been the resident designer at Montage Beverly Hills since 2010,” said Hermann Elger, Montage General Manager. “Her design sensibilities and passion for the 1940’s made her the obvious choice for this project.” Petronzio’s earlier design for £10, the exclusive Macallan bar at Montage Beverly Hills, in collaboration with Lalique, captured “Best Bar in the World” honors from luxury travel network, Virtuoso.
To further enhance the authenticity of the period, Suite 100 will be loaded with vintage details, including a historic phonograph player and big band vinyl; the first “noiseless typewriter”; a collection of literature, games, movies, music, whimsical libations and edibles, all born in the 1940’s. A “Press for Champagne” button immediately beckons a liveried butler, with bubbly in hand.
“Although the authenticity of the furnishings is important,” said Petronzio, “It’s as important to me that the rooms have luxury lifestyle elements of that era.” Keeping that in mind, she enlisted a short list of notable partners for Suite 100 at Montage Beverly Hills, many of whom have been long-time collaborators and all of whom emblematize the luxury of the 1940’s Film Noir theme.
Plush Home, the Los Angeles based high-end upholstery and case goods brand, created a limited edition furniture collection inspired by furnishings and architectural details of that era. Founded in the early 20th century, Lalique has endured as the ultimate symbol of French luxury. Quintessential Lalique furniture pieces and objets d’art were selected to enhance the overall image of the suite and make guests feel they’ve stepped back in time. Rich fabrics provided by Schumacher, the only 19th century decorative textile supplier still privately owned, feature authentic, classic and timeless looks which work cohesively with the bespoke furnishings in the space. Luxury Italian linen manufacturer Barbacci, known for creating the finest linens in the world, was enlisted to translate Petronzio’s custom braid embroidery design into the stitching showcased in both master suites. AGA John provides additional intimacy, exceptional color hues, comfort, and a final layer of luxury to the spaces with their 100% wool, hand-knotted, vegetable died Egyptian rugs.
Linda Steinberg Fine Art curated a diverse collection of gallery-level artwork specifically chosen to accompany the fine wall treatments, Plush Home furnishings and Schumacher fabric selections. The collection will include a revolving display of 1940’s-inspired photography, giclée and original paint on canvas throughout the year. Los Angeles’ preeminent dealer in twentieth century design, Thanks for the Memories, showcases pieces with special attention to authenticity and quality. All are kept in immaculate condition. Key pieces being displayed in the suite are a John Vassos-designed “RCA Special” phonograph player, pristine Underwood Noiseless Typewriter and a host of historic luxury antiques and collectibles, many available for purchase.
When guests arrive on March 6th for the official unveiling of Suite 100 at Montage Beverly Hills, they will be greeted by a classic 1948 Talbot-Lago T26 Grand Sport Coupe, one of only 12 made that year, provided by The Mullin Automotive Museum in Oxnard, CA. The museum pays special homage to the art deco and machine age eras (1918 – 1941).
Pricing for the Suite 100 package begins at $1,914 per evening, in a nod to 1914, the year of the city’s incorporation. A unique dining menu will offer popular 1940’s delicacies such as Lobster Thermidor, Filet Oscar, and classic banana splits served on vintage china along with specialty cocktails reminiscent of the period.
Guest may begin booking Suite 100 for stays between March 7 and December 31, 2014. For Suite 100 reservations, please call (855) 842-8796 or visit http://www.montagebeverlyhills.com/beverly-hills-packages.php. For more information about the Suite 100 promotion, visit www.lovebeverlyhills.com/suite100. See what others are talking about on social media at #bhsuite100 and #montagebhsuite100.
About Montage Beverly Hills
Located in the vibrant epicenter of Los Angeles, Montage Beverly Hills is ideally situated for shopping and dining among Rodeo Drive’s storied collection of shops, restaurants and galleries. The hotel features 201 well-appointed guestrooms, including 55 suites as well as 20 private Residences. Spa Montage features 20,000 square feet of private relaxation space, a co-ed mineral pool and 17 tranquil treatment rooms and is home to the flagship full-service Kim Vō Salon. Italian cuisine is impeccably served at celebrity Chef Scott Conant’s culinary gem, Scarpetta. Tucked discreetly above Scarpetta, £10 welcomes true connoisseurs to the lounge specializing in the world’s most precious whisky, The Macallan Single Malt. With our commitment to sustainability, Montage Beverly Hills was the first hotel and residences to receive Gold LEED certification in Southern California. For information and reservations, please contact Montage Beverly Hills at (855)842-8796 or visit www.montagebeverlyhills.com.
About Montage Hotels & ResortsMontage Hotels & Resorts is a hotel and resort management company founded by Alan J. Fuerstman. Designed to serve the luxury traveler and homeowner, the company features an artistic collection of distinctive hotels, resorts and residences in stunning settings that offer comfortable elegance, a unique sense of place and spirit, impeccable hospitality and memorable culinary, spa and lifestyle experiences. The portfolio of hotels, resorts and residences includes Montage Laguna Beach, Montage Beverly Hills, Montage Deer Valley, Montage Kapalua Bay (opening Spring 2014), and The Inn at Palmetto Bluff, a Montage Resort. In addition to its flagship hotel and resort portfolio, the company also operates some of the country’s premiere golf courses, including The Prince course in Kauai; Spanish Peaks Mountain Club in Big Sky, Montana and The May River Golf Club in Palmetto Bluff, South Carolina. www.montagehotels.com