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Community Corner

1st Annual L.A. Sriracha Festival

THE 1st ANNUAL L.A. SRIRACHA FESTIVAL

Celebrating America’s Favorite Hot Sauce with Top L.A. Chefs

The 1st Annual L.A. Sriracha Festival is taking place on Sunday, October 27, from 3 pm to 6 pm at LOT 613 in the downtown L.A. Arts District. This chef-driven, all-inclusive, 21+ event spotlights the world's most iconic hot sauce in a casual industrial setting. Multiple stations allow guests to enjoy a variety of Sriracha themed dishes, including desserts, at their own pace. Local craft beer, cocktails, and sodas help tame the heat while a live DJ set helps create a fun and unforgettable food and drink experience.

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Some of L.A.’s best chefs and restaurants participating in this year’s event include:

Wesley Avila  Guerrilla Tacos — “Best Tacos in LA Under $10”, Time Out LA (2013)

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Nadav Bashan  Bashan — “Most Underrated Restaurant in LA”, Eater

Neal Fraser — BLDFritzi DogICDCRedbird at Vibiana,The Strand HouseTop Chef: Masters (Season 5)

Gabe Gordon — Beachwood BBQ & Brewing
 — “Best Brewpub in Southern California”, RateBeer.com (2013)

Eric Greenspan — The Foundry on Melrose
Greenspan’s Grilled CheeseThe Roof on Wilshire — Iron Chef: America,The Next Iron Chef

Tai Kim 
 Scoops — ”10 Best Ice Cream & Gelato Shops” (#8),LA Weekly (2011)

Esdras Ochoa & Javier Fregoso
  Mexicali Taco & Co. — “The Best Tacos in Los Angeles”, laist (2013)

Christian Page 
 Short Order — “5 Reasons to Get Out and Explore LA”, Bon Appetit (2012)

Tui Sungkamee & Jazz Singsanong 
 Jitlada — Jonathan Gold’s 101 Best Restaurants (#9), LA Weekly’s 99 Essential Restaurants (2013)

Chloe Tran & John Vu Cao 
— East Borough— "One Perfect Day in Costa Mesa," Sunset Magazine, opening restaurant in Culver City

Ernesto Uchimura 
 Plan Check Kitchen + Bar — “Chef of the Year”, Los Angeles Magazine (2012) — also featuring a cocktail from Matthew Biancaniello

“I’ve fallen completely in love with Sriracha, not just as a condiment, but also as an ingredient,” professes Randy Clemens, co-organizer of the 1st Annual L.A. Sriracha Festival, and author of The Sriracha Cookbook and The Veggie-Lover’s Sriracha Cookbook. “It works with all kinds of cuisines, and I can’t wait to see what all these incredible chefs do with it!”

To drink, Eagle Rock Brewery, Beachwood BBQ & Brewing, and Firestone Walker Brewing Co. will be pouring craft beers throughout the event. Inventive bartenders Josh Goldman(Soigné Group) and Matthew Biancaniello are serving creative cocktails in the main festival area and at the Plan Check Bar booth, respectively. Los Angeles Ale Works has created artisan ginger ale (with or without Sriracha!), Pure Water of Los Angeles is providing beyond-green purified water from their water systems.

Sponsors: Huy Fong Foods, 
Inc. has generously come on board as a presenting sponsor. David Tran, founder of Huy Fong Foods and mastermind behind their Sriracha, will be making a rare, special appearance at the event. Uber is offering festival guests a free ride valued at up to $20 for first time users, andTen Speed Press is giving a copy of The Veggie-Lover’s Sriracha Cookbook to all VIP guests.

Charity:
 A portion of proceeds from the L.A. Sriracha Festival will directly benefit Food Forward; a North Hollywood-based charity whose mission is to rescue and donate fresh local produce that would otherwise go to waste. Over 1.6 million pounds of food has been gleaned since 2009, which goes to local food pantries, helping feed over 40,000 hungry Southern Californians each month.

Ticket Information:
 General Admission tickets are $49 per person in advance, and $59 per person at the door, if still available. Tickets are all-inclusive, and enable attendees to sample freely from all food and drink vendors as they please.  Tickets are only available for people 21+.

VIP Tickets
 for the event are $80 in advance, and $90 per person at the door, if available. They include reserved seating, one-hour early admission from 2 pm to 3 pm, and a signed copy of The Veggie-Lover’s Sriracha Cookbook. Tickets are only available for people 21+ and are for sale exclusively at LAsrirachafestival.nightout.com

Parking:  
Valet parking is available nearby at 619 Imperial Street for $10 per car, and free street parking is also an option.

Location:  
LOT 613, 613 Imperial Street, Los Angeles, CA 90021, www.lot613.com

About The Sriracha Cookbook: 
Randy Clemens released The Sriracha Cookbook in January 2011, incorporating his favorite hot sauce in 50 unique recipes. The Veggie-Lover’s Sriracha Cookbookrecently launched in July 2013 with an additional 50 recipes, all plant-based in nature.

About Food GPS:  
Josh Lurie founded Food GPS in 2005. Since then, his Los Angeles-based website has remained dedicated to pinpointing the highest quality, best-tasting food and drink, regardless of price or cuisine, and sharing stories of people behind the flavor. Food GPS, Inc. also produces unique culinary events.

FOLLOW THE 1st ANNUAL L.A. SRIRACHA FESTIVAL UPDATES ON:

Facebook: 
facebook.com/TheSrirachaCookbook | facebook.com/foodgps
Twitter:  twitter.com/SrirachaBook | twitter.com/foodgps
Instagram:  instagram.com/foodgps
Hashtag: #SrirachaFest

PRESS CONTACT:
Lawrence Moore
Lawrence Moore & Associates Inc. 
T: 213.952.6121
Lawrence@LawrenceMooreAssociates.com
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