RealD Inc., the Beverly Hills-based supplier of 3-D technology used for movie-goers, saw box office returns far lower than expected and saw a 7.7 percent decline in its stock on Thursday, Sept. 12, reports L.A. Biz.
In 2010, RealD saw its shares soar, developing three-dimensional visual display technologies for movie
theaters and has attracted investor interest at a time of rising
popularity for 3-D films.
However, over the past quarter RealD has seen its stock drop 50 percent, reports the publication, as the popularity of seeing movies in 3-D are on the decline.