Business & Tech
New Exercise Studio to Hold Open House Thursday
Pure Barre Beverly Hills, which opened earlier this year on La Cienega Boulevard, welcomes the public to free refreshments and exercise tips. Also, readers get $10 off their first class by mentioning Beverly Hills Patch.
Pure Barre Beverly Hills, the city’s newest exercise studio, is having an open house Thursday night to introduce residents to its version of body-sculpting fitness.
Classes at Pure Barre utilize very small, isometric movements that protect joints and create long, lean muscles. The exercises—which include push-ups, planks and leg lifts—are done on the floor or at the ballet barre.
The low-impact movements target fat in areas where many women struggle: the hips, seat, abs and arms. The routine is a mix of yoga, Pilates and dance.
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“I literally saw a difference in my body after three classes,” said Beverly Hills resident Diana Stein, who began taking classes after giving birth to her second child. “I have been going three times a week and just love it.”
The studio, located at 231 S. La Cienega Boulevard, is one of several businesses that have opened in the last year on the stretch of the street just north of . Its location attracts exercisers from Beverly Hills, nearby West Hollywood and the Miracle Mile section of Wilshire Boulevard.
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“I chose to open in Beverly Hills after searching several Westside communities for a suitable location,” studio owner Kelsey Rood said. “Residents here understand the importance of exercise for long-term health.”
Pure Barre was founded in Michigan in 2001 by dancer and choreographer Carrie Rezanel Dorr. The business has since grown to dozens of locations in 30 states.
Thursday’s “Shop N Sip” open house, which starts at 7:30 p.m., will offer champagne and other drinks, frozen yogurt, live music and vendors selling clothing, jewelry and exercise apparel. Visitors will be introduced to the Pure Barre technique and class packages will be available for discounted prices. When giving the studio’s exercises a try, socks and comfortable work-out attire are recommended.
Whether or not one attends the open house, those who mention Beverly Hills Patch can get a $10 discount on their first class.
For more information about Pure Barre Beverly Hills, including a class schedule, click here or call 424-204-9722.
Have you exercised at Pure Barre Beverly Hills? Tell us about it in the comments section below.
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