Mickey Fine Pharmacy on Camden Drive prides itself in strong customer service, as evidenced by its fourth generation of clients.
The family-owned Beverly Hills business celebrated its 30th anniversary on Tuesday, complete with a celebration with city officials and community members.
"It comes down to customer service," President Jeffrey Gross told Patch. "There are many different choices for people to get their prescriptions. It's not just about putting pills in a bottle. It's about being there and caring."
Gross said he welcomes the competition from the larger pharmacy chains, but notes that co-payments are the same everywhere.
"Fives to 10 minutes is how fast our prescriptions are filled," Gross added. "I think we do it the best."
City Councilmembers Nancy Krasne and Julian Gold presented Gross and his wife, Gina Raphael, with a proclamation from the city. Gross added Mickey Fine made a donation to the Beverly Hills Firefighters Association and to the Jewish National Fund.
Gross and Raphael took over the Camden Drive location about seven to eight years ago, which is a unique pharmacy that resembles more of a gift shop and boutique.
"The Camden location is very hands on," Gross added about its customer service.
Nearby on Roxbury Drive, Mickey Fine Pharmacy and Grill is celebrating its 51st year in business, which has an even more different feel inside, with a pharmacy in the front and the look of an older New York City-style diner in the rear with a full menu.
For more information on Mickey Fine and its locations, visit its website.
(From the left in the image are Gina Raphael, of Mickey Fine Pharmacy, Dean Viana, Beverly Hills Fire Department captain, City Councilmember Nancy Krase, Jeff Gross, president of Mickey Fine Pharmacy, Ariel Kotler of the Jewish National Fund and City Councilmember Julian Gold. Credit: Richard Wilkin)
(Corrections were made to a misspelled name and an incorrectly identified beneficiary of donations made by Mickey Fine Pharmacy. Patch apologizes for the errors.)