"The Fresh Kids Special" sauce makes its TV debut on the hit show The Doctors today at 2 p.m. on CBS, channel 2 in Los Angeles.
Created by the Fresh Brothers Pizza chain, which has a location on South Beverly Drive, the Fresh Kids Special is a pizza sauce mixed with five fresh veggies ground up into tiny pieces, making detection of the vegetables nearly impossible, according to Adam Goldberg, Fresh Brothers founder and CEO.
"The Fresh Kids Special is really tasty, and it's really stealth," said Goldberg in a press release. "It's become a staple for moms ordering pizza from each of our stores. It's an easy add-on, just like pepperoni."
Congress is currently engaged in a food fight about whether or not the tomato paste served on school lunch pizza can be considered a true serving of vegetables. On Wednesday, The Doctors team will debate the same issue.
During the discussion, Fresh Brothers pizzas topped with the Fresh Kids Special will be served to the show's doctors and audience members.
"My kids hate vegetables," said Lisa Vitale, a mother of 5-year-old twins and a Fresh Brothers customer. "The Fresh Kids Special makes it easy for me to ensure they are getting more nutrition. They think they are just eating pizza. And it shall remain that way!"
RedTricycle's readers recently voted Fresh Brothers the winner in its Kid-Friendly Restaurants & Cafes category.