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Business & Tech

Fashion's Night Out: A Beverly Hills-Style Party

Scores of retailers will join host Samuel L. Jackson for a high-fashion celebration on Rodeo Drive.

A week after Beverly Hills feted 9-02-10 with the best in food, wine and music, it's party time for the creme de la creme of fashion.

Fashionistas are expected to flock to the second annual Fashion's Night Out, drawn by the promise of exclusive events and promotions at more than 80 high-end shops and boutiques.

This year's event promises to soar to new heights, thanks to a four-story-tall Ferris wheel stationed in the 200 block of Rodeo Drive.

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Among the fashion highlights is an exhibition of top red carpet looks curated by actor Samuel L. Jackson, accompanied by a question-and-answer session with fashion critic Steven Cojocaru from 6:30 to 8:30 p.m. The reservation-only event will be held at the at Giorgio Armani store on Rodeo Drive.

Seven gourmet food trucks will line the 300 and 400 blocks of Rodeo Drive for the festivities and Les Khakis de Chanel and Lacoste will host a Wii tennis tournament.

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Meanwhile, residents and motorists are advised of road closures along Rodeo Drive. The 200 block of Rodeo Drive will be closed all day on Friday while the 300 and 400 blocks of Rodeo will close at 6 p.m.

For more information on the event, check out the Rodeo Drive website at http://www.rodeodrive-bh.com

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