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Breguet Reopens Beverly Hills Boutique

The contemporary look of decorative frosted glass is enhanced by guilloche designs in tribute to an art form first introduced on watch dials by the brand’s founder, Abraham-Louis Breguet.

Breguet reopens new store in Beverly Hills. Credit: Vince Bucci
Breguet reopens new store in Beverly Hills. Credit: Vince Bucci
World renowned watch brand Breguet reopened its doors to the Beverly Hills boutique Oct. 3 after a major renovation with a cocktail reception on Rodeo
Drive and a ribbon cutting.

Opened in 2006, Breguet Boutique, located at 280 North Rodeo Drive, is the first store in the U.S. to be outfitted with the brand’s new retail concept. The contemporary look of decorative frosted glass is enhanced by guilloche designs in tribute to an art form first introduced on watch dials by the brand’s founder, Abraham-Louis Breguet. It also prominently displays the Blue Breguet Hands, a universal signature of a prestigious timepiece.

In addition to the interior renovations, a specialty clock was installed on the façade of the building. The clock is a replica of the Classique Tourbillon model 3357 which is based on the original Tourbillon design from 1801.

Thursday's ceremony was hosted by Mr. Rodolphe Schulthess, Breguet V.P. of Global Sales, Mr. Michael Nelson, Breguet U.S. Brand Manager and Mr. Frank Furlan, President, Swatch Group.

The celebration was amplified by String Theory, a collaborative ensemble of musicians and dancers that utilize invented instruments and sonic sculpture to create their unique performance landscape and sonic footprint.

The evening also marked the U.S. launch of the global traveling exhibition, “Breguet the Innovator. Inventor of the Tourbillon,” which will be on display at the Beverly Hills boutique through Saturday, Oct. 19.

For more information on Breguet or the exhibition, visit its website.
George Vreeland Hill October 08, 2013 at 03:20 PM
I walked by this event last Thursday. Two Rodeo was pretty packed with people who were having a great time. The evening was clearly a success.

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