The Rodeo Drive Committee and the City of Beverly Hills will present the Rodeo Drive Festival of Watches Oct. 10 through Oct. 13.
The event will celebrate the largest collection of luxury watch brands and exquisite timepieces on the West Coast.
For aficionados and connoisseurs alike, the Rodeo Drive Festival of Watches kicks-off with a street-wide open house on Thursday, Oct. 10 from 6 to 9 p.m. To celebrate the art of watchmaking, 20 distinguished boutiques will feature product launches, exclusive watchmaker appearances, exhibition debuts and much more.
“After Switzerland, there is no place on earth, besides Rodeo Drive, where there is such a high concentration of luxury watch brands in a two block area,” said event chairwoman, Adrienne Lee. “The Rodeo Drive Festival of Watches is a unique opportunity for collectors and enthusiasts to view and experience timepieces from the world’s most respected brands in one place.”
Both men’s and women’s watches will be highlighted and will showcase highly complicated timepieces, as well as other watch trends. Highlights of the timepieces featured will include: Multi-Time Zones (Porsche Design’s P’6752 WorldTraveler), Diving Watches (Tourbillon Blancpain), Ultra-Thins (Jaeger-LeCoultre’s Master Ultra Thin Jubilee), Automotive-Inspired Timepieces (Hubolt’s Big Bang Ferrari Beverly Hills) and Fashion Watches (Van Cleef & Arpels’ Papillons Extraordinary Dials).
Other notable watches that will be presented include, BVLGARI’s first Grande Complication watches for women; three new timepieces from Royal Oak Offshore Chronographs at Westime; and Richard Mille’s RM 52-01, which is released as a limited edition of 30 nano-ceramic timepieces featuring an 18K redgold skull.
The Rodeo Drive Festival of Watches is sponsored by the City of Beverly Hills, BVLGARI, David Yurman, Hubolt, Jaeger-LeCoultre, Patek Philippe, Richard Mille and Westime.