This story was written by Natalie Rivera
It’s a sad result of the current economic climate, but just about every few weeks we seem to report here at Patch about another longtime neighborhood shop or restaurant closing down.
Joshua Jordison also lost a favorite neighborhood shop, but he decided to try and do something about it in a big way, so he started Threadcrawl, a seven-day shopping event taking place all over the greater Los Angeles area that will offer customers a chance for discounts at selected clothing stores, including some in Beverly Hills.
"I’m a Los Angeles native and last year there was a particular clothing store that I enjoyed that went bankrupt and out of business," said Jordison. "I was there just two weeks before and then I went back and it was gone, the sign was gone, everything."
Beverly Hills has 15 locations participating, including Tutu's Kids, Scandia Home and Malibu Clothes. Click here for a listing of all the local shops participating.
Threadcrawl is from Aug. 19 to Aug. 25 and $2 from the $17 ticket will go toward City of Hope, a cancer research and treatment hospital. Ticket holders will be offered discounts at numerous stores all over the county, including Agoura Hills, Beverly Hills, Calabasas, Century City, Eagle Rock, Los Feliz, Hollywood, Malibu, Manhattan Beach, Santa Monica, Studio City and Tarzana. Tickets can be bought at Threadcrawl.com.
Jordison said Threadcrawl gives local businesses a chance to bring in new customers. Stores are offering an average of a 20 percent discount, but according to Jordison, some stores might offer exclusive discounts up to 70 pecent off.There are 135 store locations that will be participating in Threadcrawl. A few are national chains like Juicy Couture, but the majority are local clothing stores. Threadcrawl will also offer discounts to some Los Angeles events. Though the details are still not confirmed, the events include pop-up shops and galleries.
Flaunt Boutique is one of the local stores participating. The store will offer 15 percent markdowns on clothing and accessories, not including jewelry, according to store owner Naz Morovati. There will also be some items on sale for half off.
Morovati said she is looking forward to being a part of the event especially because it will benefit a disease that has effected members of her family.
"I thought it was a great idea," Morovati said. "He's giving some of the proceeds to charity and to cancer, so that's very important to me."
Karen Jordan contributed to this report.