L.A. Times Features Rodeo Drive Evolution Timeline

Newspaper profiles highlights of Rodeo Drive in Beverly Hills, widely considered one of the most famous streets in the world. Today it's in the midst of a renaissance.

Credit: Russ Levi
Credit: Russ Levi
From 1906 to 1949, Rodeo Drive in Beverly Hills developed and remained a fairly quiet suburban street after Burton Green and other investors purchased the land on former Rancho Rodeo de las Aguas, soon becoming the city's main thoroughfare - Rodeo Drive, according to a profile compiled by the Los Angeles Times.

Green, of the Rodeo Land and Water Company, named the city upon its 1914 incorporation, he did so after Beverly Farms in Beverly, Mass. Aside from that name, many city street names were taken from the East Coast such as Roxbury, Bedford and Camden.

Over the decades, world class fashion boutiques from Carroll & Co., to Giorgio Beverly Hills, to Van Cleef & Arpels, to Vidal Sassoon, to Prada and more have found homes on the famed street. From Dayton Avenue and Wilshire Boulevard to the 400 block, Rodeo Drive today boasts more than 100 world-renowned hotels and boutiques.

After interviews with several Rodeo Drive business owners and tourism companies, the Times reveals Beverly Hills' most storied street is going through a renaissance. There are currently no vacancies in the roughly 100 storefronts along the three blocks.

For more information on Rodeo Drive and to view a well-detailed map, visit the Rodeo Drive Committee's website.

Click here to read a 2011 Patch blog from Russ Levi on the evolution of Beverly Hills street names.

What's your favorite memory or experience of Rodeo Drive?

George Vreeland Hill September 10, 2013 at 06:31 PM
I love Rodeo Drive. Its history is amazing.
Sampson Greenovich October 21, 2013 at 09:52 PM
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