From 1906 to 1949, Rodeo Drive in Beverly Hills developed and remained a fairly quiet suburban street after Burton Green and other investors purchased the land on former Rancho Rodeo de las Aguas, soon becoming the city's main thoroughfare - Rodeo Drive, according to a profile compiled by the Los Angeles Times.
Green, of the Rodeo Land and Water Company, named the city upon its 1914
incorporation, he did so after Beverly Farms in Beverly, Mass. Aside
from that name, many city street names were taken from the East Coast
such as Roxbury, Bedford and Camden.
Over the decades, world class fashion boutiques from Carroll & Co., to Giorgio Beverly Hills, to Van Cleef & Arpels, to Vidal Sassoon, to Prada and more have found homes on the famed street. From Dayton Avenue and Wilshire Boulevard to the 400 block, Rodeo Drive today boasts more than 100 world-renowned hotels and boutiques.
After interviews with several Rodeo Drive business owners and tourism companies, the Times reveals Beverly Hills' most storied street is going through a renaissance. There are currently no vacancies in the roughly 100 storefronts along the three blocks.