City to Commemorate 'Year of the Horse'

The Beverly Hills Conference & Visitors Bureau gears up to celebrate the the Chinese New Year.

The Beverly Hills Conference & Visitors Bureau is gearing up for the third annual Chinese New Year celebration with a public event sponsored by Two Rodeo and East West Bank on Saturday, Feb. 8 and month-long promotions throughout February.

In commemoration of the Year of the Horse, Two Rodeo will display a larger-than-life-size horse sculpture by celebrated American artist Deborah Butterfield. Hotel packages with special amenities, festive décor throughout the city and special offers for dining and shopping, are a few other highlights of this annual event.

The Chinese New Year celebrations are just one facet of the bureau's "China Ready" strategy, making Beverly Hills an easy and welcoming place to visit for Chinese travelers. The bureau has already rolled out a strong marketing strategy for Chinese travelers.

“It’s with great excitement that we host our third annual Chinese New Year event," said Julie Wagner, executive director. "Our Year of the Horse celebration promises to further our efforts at providing cultural synergy for our international travelers. Events like these strengthen our reputation as a leading global travel destination.”

The public Chinese New Year celebration takes place on Rodeo Drive between Wilshire Boulevard and Dayton Way beginning at 4:30 p.m. on Feb. 8. A stage will be constructed to accommodate live entertainment and warm wishes from city officials. Performances will include a ceremonial lion dance, fashion show highlighting ancient traditional Chinese dress, martial arts, folk dancers, acrobats, ribbon dancers, Man of Many Faces and more.

Holiday offerings will begin February 8 and continue throughout the month of February. “Storm Castle,” a striking horse sculpture by famed sculptor Deborah Butterfield will be on display at Two Rodeo throughout the month. At 2,500 pounds, the unique sculpture is created by constructing a horse form from gathered wood. Each piece is then cast in bronze by the artist and meticulously reconstructed. “Good Fortune” envelopes filled with special offers for local dining, shopping and attractions will also be available all month. Plus, travelers can experience Chinese hotel packages with Chinese amenities and services and special rates. Participating hotels include AKA Beverly Hills, The Beverly Hilton, Luxe Rodeo Drive Hotel and Montage Beverly Hills.

For more information, visit www.lovebeverlyhills.com/horse.


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